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Optimal Movement: AI-Powered Website Redesign

Optimal Movement: AI-Powered Website Redesign

Optimal Movement: AI-Powered Website Redesign

A full digital transformation — modern web infrastructure, AI-driven client engagement, and an automated content pipeline that expands reach 24/7.

A full digital transformation — modern web infrastructure, AI-driven client engagement, and an automated content pipeline that expands reach 24/7.

A full digital transformation — modern web infrastructure, AI-driven client engagement, and an automated content pipeline that expands reach 24/7.

Project Overview

Project Overview

Optimal Movement is entering a new era — where wellness meets intelligence.

The existing website has carried the brand for years, but it no longer reflects the sophistication of the practice or the modern expectations of digital health consumers. Slow load times, plugin sprawl, and static design have limited what’s possible.


This proposal outlines a complete digital transformation: a full rebuild of the Optimal Movement ecosystem — from the website experience to the content engine — powered by AI, automation, and intelligent design.


We’re not just rebuilding a website; we’re engineering a living platform that thinks, adapts, and evolves with your practice. The new system will:


  • Deliver a Framer-based website with lightning-fast load times and seamless CMS control.

  • Integrate AI chat and voice systems that allow patients to talk directly to the brand — from appointment questions to wellness guidance.

  • Establish a digital twin and automated content pipeline, producing daily wellness videos, reels, and posts across Instagram and TikTok — all in your voice and likeness.

  • Optimize for SEO, analytics, and conversion, ensuring every visitor interaction drives measurable growth.



This project represents a $25K+ investment because it’s not a design refresh — it’s a complete rebuild of your digital infrastructure, blending cutting-edge technology, design, and strategy into one system.


By the end of this engagement, Optimal Movement will stand as a technology-forward wellness brand, operating with an intelligent web presence, automated media engine, and AI-assisted client engagement layer — a foundation built to scale for years.

Technical Audit

Technical Audit

Our audit revealed that Optimal Movement’s current WordPress setup is holding the brand back from modern performance, SEO, and growth potential.

Excessive plugin dependencies, outdated JavaScript bundles, and unoptimized assets are inflating load times and directly impacting both Google rankings and user retention.



Core Findings



  • Performance Score: 58 / 100

  • Largest Contentful Paint (LCP): 11.7 s (industry target: < 2.5 s)

  • Plugin Overload: Redundant and conflicting third-party scripts (Legacy JS & CSS).

  • Accessibility Gaps: Missing alt text, mis-ordered headings, and non-descriptive links.

  • SEO Weaknesses: Invalid robots.txt, metadata misconfiguration, and render-blocking scripts.



Every second of delay translates into lost leads and lower trust—especially for health-oriented visitors who expect precision and professionalism.


By rebuilding in Framer, we:


  • Remove 90 % of third-party dependency weight.

  • Improve page-load performance by 300 % +.

  • Achieve native mobile optimization and WCAG-compliant accessibility.

  • Create a lightweight, secure foundation ready for AI-powered features and long-term scalability.



This audit confirms what the analytics already show: the current stack has reached its limit. Migrating to Framer isn’t an aesthetic choice—it’s a strategic infrastructure upgrade that unlocks speed, visibility, and growth.

Google Page Speed Insights

Proposed Solution

PROPOSED SOLUTION

This proposal represents a complete rebuild of Optimal Movement’s digital ecosystem — combining design, engineering, and AI automation into one cohesive platform.

The investment reflects the scope, depth, and lasting impact of the deliverables:

  • A Framer-based website that’s faster, cleaner, and easier to manage.

  • AI chatbot and voice systems that convert curiosity into consultation.

  • A digital twin content pipeline that can generate daily social presence automatically.

  • SEO, analytics, and automation designed to scale growth for years.

Rather than a one-time web project, this engagement creates a self-sustaining digital infrastructure — one that drives awareness, builds trust, and operates intelligently with minimal overhead.

This proposal represents a complete rebuild of Optimal Movement’s digital ecosystem — combining design, engineering, and AI automation into one cohesive platform.


The investment reflects the scope, depth, and lasting impact of the deliverables:


A Framer-based website that’s faster, cleaner, and easier to manage.


AI chatbot and voice systems that convert curiosity into consultation.


A digital twin content pipeline that can generate daily social presence automatically.


SEO, analytics, and automation designed to scale growth for years.


Rather than a one-time web project, this engagement creates a self-sustaining digital infrastructure — one that drives awareness, builds trust, and operates intelligently with minimal overhead.

Pricing Structure

PRICING STRUCTURE

Phase One - Core Rebuild

Phase One - Core Rebuild

$10,000-$14,000

Phase 1 delivers a complete modernization of Optimal Movement’s digital presence. The existing WordPress site will be rebuilt from the ground up in Framer, using a React-based framework that prioritizes performance, scalability, and visual precision. The new system eliminates plugin bloat and technical debt, replacing it with a lightweight, code-optional architecture that’s faster, more secure, and easier to maintain. All content will be migrated into Framer CMS, giving the team full control over pages, imagery, and updates without relying on developers.


The redesign extends beyond cosmetics; it creates a resilient infrastructure engineered for growth. We’ll implement Shopify e-commerce to replace WooCommerce, connecting a modern checkout experience directly to the Framer frontend for seamless shopping and analytics integration. The design system will follow contemporary healthcare-brand standards—clean typography, ample whitespace, and optimized responsiveness across all devices—while maintaining the trust and professionalism central to Optimal Movement’s identity.


Under the hood, this phase introduces performance and SEO optimization at every layer: structured metadata, schema markup, secure CDN hosting, and analytics visibility through a unified dashboard. The outcome is a site that loads in a fraction of the time, indexes properly across search engines, and provides a technically sound foundation for the AI systems introduced in Phase 2. In short, Phase 1 lays the groundwork for a high-performance, commerce-ready digital ecosystem built to last.

Phase 1 delivers a complete modernization of Optimal Movement’s digital presence. The existing WordPress site will be rebuilt from the ground up in Framer, using a React-based framework that prioritizes performance, scalability, and visual precision. The new system eliminates plugin bloat and technical debt, replacing it with a lightweight, code-optional architecture that’s faster, more secure, and easier to maintain. All content will be migrated into Framer CMS, giving the team full control over pages, imagery, and updates without relying on developers.


The redesign extends beyond cosmetics; it creates a resilient infrastructure engineered for growth. We’ll implement Shopify e-commerce to replace WooCommerce, connecting a modern checkout experience directly to the Framer frontend for seamless shopping and analytics integration. The design system will follow contemporary healthcare-brand standards—clean typography, ample whitespace, and optimized responsiveness across all devices—while maintaining the trust and professionalism central to Optimal Movement’s identity.


Under the hood, this phase introduces performance and SEO optimization at every layer: structured metadata, schema markup, secure CDN hosting, and analytics visibility through a unified dashboard. The outcome is a site that loads in a fraction of the time, indexes properly across search engines, and provides a technically sound foundation for the AI systems introduced in Phase 2. In short, Phase 1 lays the groundwork for a high-performance, commerce-ready digital ecosystem built to last.

Phase 2 — AI Integration

Phase 2 — AI Integration

$8,000 – $13,000

Once the new infrastructure is live, Phase 2 activates the intelligent layer that will redefine how Optimal Movement engages with patients online. This phase introduces a fully embedded AI agent, the “Chat with the Doc” system, capable of answering clinical FAQs, guiding users through services, and capturing leads in real time. A companion voice interface extends that functionality through natural conversation, enabling hands-free accessibility for both mobile and desktop visitors. All responses are powered by a custom Vector Database, which indexes site content, treatment information, and FAQs to ensure context-aware accuracy and personalized interaction.


Real-time analytics can provide insight into engagement trends and conversational performance, while adaptive SEO algorithms continuously refine on-site content for search visibility.


Together, these upgrades create an always-on digital presence that educates, assists, and connects with visitors around the clock. By merging AI, automation, and human expertise, Phase 2 establishes Optimal Movement as a pioneer in wellness technology—an organization whose digital experience is as intelligent and responsive as the care it provides.

Once the new infrastructure is live, Phase 2 activates the intelligent layer that will redefine how Optimal Movement engages with patients online. This phase introduces a fully embedded AI agent, the “Chat with the Doc” system, capable of answering clinical FAQs, guiding users through services, and capturing leads in real time. A companion voice interface extends that functionality through natural conversation, enabling hands-free accessibility for both mobile and desktop visitors. All responses are powered by a custom Vector Database, which indexes site content, treatment information, and FAQs to ensure context-aware accuracy and personalized interaction.


Real-time analytics can provide insight into engagement trends and conversational performance, while adaptive SEO algorithms continuously refine on-site content for search visibility.


Together, these upgrades create an always-on digital presence that educates, assists, and connects with visitors around the clock. By merging AI, automation, and human expertise, Phase 2 establishes Optimal Movement as a pioneer in wellness technology—an organization whose digital experience is as intelligent and responsive as the care it provides.

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Timeline

TIMELINE

Estimated project delivery: 8–12 weeks from kickoff, divided into four key phases: discovery, design, build, and deploy.

Estimated project delivery: 8–12 weeks from kickoff, divided into four key phases: discovery, design, build, and deploy.

Regular checkpoints and progress updates keep your team informed throughout. Accelerated timelines available upon request.

Regular checkpoints and progress updates keep your team informed throughout. Accelerated timelines available upon request.

Hertzfelt Labs

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About Hertzfelt Labs

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